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ADVERTISING
Advertising can take so many forms today from the most traditional to the pure digital. A billboard in Beijing or a localized Google PPC campaign. Maybe itís a cocktail reception with industry luminaries, or a fify-market spot TV buy supported by local microsites. Landing page, editorial page, splash page, yellow page, it really doesnít matter. What matters is that the idea has the legs to move the brand. Oh yeah, and the execution is flawless.

It looks like the fun part, but from beginning to end there's no margin for error.