Building a brand means taking risks. Not only with creative executions (packaging, advertising, online environments), but with client-side decisions as well. Being clear about those choices and how they impact your brand and business is critical to success. Our experience is that stronger brands are more profitable, regardless of category. And it doesnít matter if itís the narrowest B2B high-tech vertical, or a consumer brand living in ten feet of prime big box beach front real estate.
Strong brands return higher profits.