< Wheelhouse Strategy
WHEELHOUSE STRATEGY   BRAND STRATEGY / MARKETING / ADVERTISING
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PORTFOLIO: SOUTHWORTH COMPANY
Even shrinking categories (like premium paper) are fiercely competitive when there's enough at stake – in this case 10-20 feet of prime retail shelf space. Rolling out innovation like The Monster Inside with a Monster.com partnership can jumpstart resumé paper sales – or at least knock back challenger brands and private label while restoring credibility with buyers. Write on.